Values, beliefs, and artwork created to reflect the spirit of the company.
The aesthetics and user experience needed to speak bleeding edge tech in an approachable way.
The first version of the app homepage aimed at making a dry booking form simpler and more aesthetically pleasing.
Whilst the user experience was to a high standard by use of an attractive UI, progressive disclosure and delightful animations the second version took the tennets to the next level.
Boiling the user journey down to it's simplest form and reconstructing it with engaging visuals resulted in a brutaly simple to use wizard style flow. Version 2 was aimed squarely at our less technically savy target users but still enjoyable to use by all.
I have setup many email campaigns at containers using different tools to craft and manage them. Beginning with Mailchimp I progressed to Hubspot with it's comprehensive suite of marketing tools.
Email marketing is an art requiring a great deal of time investment. With so many plates spinning I needed to create a robust automated workflow to manage the email drip process based on buyer journey stages.
Sample of emails designed to Leverage the blog posts, infographics and guide download offerings targeted at the contacts at the aware stage of the buyer journey.
All content offerings reside on a landing page designed to generate and nurture leads via SEO and email campaigns.
The shareability of infographics makes them ideal for social marketing as well ans engaging with existing contacts.
Over a 3 month period I was able to increase organic traffic by 400% by identifying & targeting keywords, creating targeted content and following best practice optimisation techniques.
Early on in the project a short explainer video was created to demonstrate what problem we set at out to solve with the product.