Creative Portfolio of Peter Waldock

Fishtree Branding, Prints, App & Website

Fishtree Logo

Fishtree Logo

The logo reflects Fishtree's focus on the student in a freindly, approachable style.

Fishtree Logo Dev

Logo Device Development

Some of the early logo ideas along with combinations of symbols that went to make up and inform the final logo device.

Offline & Digital Marketing

Fishtree Advert

Magazine Advertisement

For publication in 4 of the leading education magazines, this advertisement need to engage and showcase the Fishtree offering.

Brand Origin

Brand Origin

From the famous Einstein quote, Fishtree's key positioning pillar focuses on treating all students as indiviuals and delivering a personalised experience based on there unique requirements.

fishtree great teachers
fishtree great teachers
fishtree great teachers


Sample collection of infographics created to share on social media.

Web App

Fishtree - Student Dashboard

Student Dashboard

Aimed and K-12, The student dashboard had a familiar user-friendly interface with a Facebook-like Ssocial media Feed, notifications and a prominent search area to get them comfortable using tech in the classroom.

Fishtree - Student Activity

Student Activity

Learning material were packaged as activities which included instant access to an extensive range of resources including real-time media and resources from the web. Student could also generate personalised content that fits their own learning style.

Progress and performance

Progress & performance

Teachers could view student progress and performance through clear, powerful analytics and track students with trend analysis.

Fishtree - Most Disruptive and Overall NextGen winner in Mobile - Nextgen Awards 2014


Fishtree was awarded Most Disruptive and Overall NextGen winner in Mobile at the SIIA Nextgen Awards 2014.


Fishtree Website

Promoting to Teachers, Students and Administrators.

Showcasing the Fishtree app, the website highlighted the benefits for each education role member.


Fishtree Banner

Roll Up Banner

For use at conferences and exhibitions.

Fishtree Business Cards

Business Cards

Simple, clean and classic business card design with QR code on reverse linking to phone contact download.


Showcasing the problem space

Early on in the project a short explainer video was created to demonstrate what problem we set at out to solve with the product.

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